Recently, Gravity Legal teamed up with CPA Academy to host an informative webinar on optimizing accounts receivable and collections processes for law firms. This session provided practical strategies and tools to improve collection rates and streamline cash flow. With a focus on the Collections Optimizer, participants explored various billing models and table stakes items that contribute to enhanced collection rates. In this blog post, we'll delve into the highlights from the webinar and uncover the valuable insights shared.
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Business of Law,
Gravity Legal News
Today we spent some time testing the new plugins feature for ChatGPT. Specifically, we took a look at the Zapier plugin, which allows you to connect thousands of apps and their Zapier Actions to ChatGPT. Of course, we used the Gravity Legal Zapier Actions as our test case.
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Business of Law,
Gravity Legal News
For law firms looking to automate firm-specific processes, customize workflows and provide a highly tailored client experience, Litify is the platform. Built on Salesforce, Litify combines the flexibility of the cloud’s most powerful CRM with a dynamic, legal-specific toolbox to transform your firm into an efficient, collaborative growth machine.
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Gravity Legal News
Immigration law firms have unique billing practices. Most immigration firms we encounter either predominantly or exclusively put clients on payments plans. These plans involve the client entering their payment information so they can be automatically billed on a regular schedule until a specified dollar amount is reached.
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Topics:
Business of Law,
Gravity Legal News
Do you have practice management or accounting software that does your trust accounting? Great. This post is NOT for you.
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Topics:
Business of Law,
Gravity Legal News
Let's face it. Most bankers have no idea what an IOLTA account is. These types of accounts are an afterthought - one of those banking products that gets little attention. We hear horror stories of banks regularly debiting fees from IOLTA accounts or sending erroneous overdraft notifications to the Bar. We recently spoke to a firm that had to call their bank to speak with a real live human being every time they wanted to check their IOLTA balance.
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Business of Law,
Gravity Legal News
Lawyers make their living by helping others comply with rules and stay out of trouble. But every lawyer will tell you that there are gaps in their knowledge. And this is true even for a given lawyer’s professed area of expertise. So it’s not a surprise that most lawyers don’t understand - and perhaps don’t even want to understand - how technology and internet security work.
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Gravity Legal News
Vetting, deploying, and managing new technology takes a lot of time and can be expensive. More to the point, while much of today’s cloud computing technology uses some common technologies, the implementation can vary significantly even in the cloud. This can be a real headache for law firms who not only often deal with sensitive information but have specific rules and heightened standards regarding how confidential and privileged information must be protected.
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Business of Law,
Gravity Legal News
Gravity Legal's Dan Lear will present at the upcoming BEDLAM conference on August 26th at 9 AM PDT. The BEDLAM conference is put on by four legal marketing agencies and is packed with useful tools and tricks for firms to "help separate growth-minded firms from the pack."
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Gravity Legal News
Small law firms live or die by cash flow. A few extra percentage points on revenue can help a firm make payroll or pay rent (hopefully not, but “gulp!”), buy software, hire, experiment with a new practice area, or even innovate on a new product or service. But extra revenue rarely comes easy. What if you had a way—using existing systems—to immediately find additional revenue for your law firm?
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Topics:
Business of Law,
Gravity Legal News
Gravity Legal's Dan Lear joined Jordan Ostroff from LegalEase Marketing on FaceBook live to discuss how law firms can improve money management and accelerate growth. You can catch the recording here.
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Gravity Legal News
Every year, to much fanfare, The American Lawyer releases a list of the largest law firms in the world, also known as the AmLaw 100.
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Business of Law,
Gravity Legal News
I recently joined another attorney Dan, Dan Jaffe, from LawLytics for a great conversation that, yes, touched on Gravity Legal and on Dan's business, LawLytics, but was mostly focused on a favorite topic of mine, legal technology. On the Gravity Legal side we covered Gravity Legal's credit card fee shifting technology and integrated ACH features, the Gravity Legal Zapier integration, and the forthcoming Gravity Legal Quickbooks integration.
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Business of Law,
Gravity Legal News
I’ve been working in legal technology for a while. I’ve been thinking about it for even longer than that. And I worked at Microsoft before that. And, if there’s one thing that I know about lawyers - even today - it’s that Lawyers. Love. Microsoft Office. Practice management systems come and go, accounting software ebbs and flows, some lawyers try document automation. But just about every lawyer and law firm uses Office.
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Business of Law,
Gravity Legal News
Subscriptions were the name of the game when Dan Lear recently chatted with Houston Estate Planning attorney John Strohmeyer, the namesake of Strohmeyer Law, on John's podcast, Five Star Counsel.
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Topics:
Business of Law,
Gravity Legal News
Allison Williams, the Law Firm Mentor, helps law firms grow and reach their full potential. Her podcast, Crushing Chaos, tackles all sorts of issues lawyers face while working to grow their firms.
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Topics:
Business of Law,
Gravity Legal News
Even with the effects of COVID still lingering, we as attorneys have an opportunity to make 2021 our firms' best year yet. Join Gravity Legal and law firm financial consultant Devon Thurtle Anderson of Skepsis Technologies as we explore the unique opportunities 2021 offers for law firms. We'll discuss how firms can seize these opportunities to realize both short and long-term growth. Spoiler alert: Our strategies don't require raising rates or working more hours! In fact, we specifically recommend against that.

Some of the topics we'll cover include:
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Topics:
Business of Law,
Gravity Legal News
With our recently announced Zapier integration we at Gravity Legal are excited about the power of automation - and especially automated payments - for lawyers and law firms.
While Zapier is a technically a no-code development platform, defined in Wikipedia as a platform that "allows programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming," it still has a modest complexity, especially for folks who have very little background in programming.
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Topics:
Gravity Legal News,
Zapier,
Payment automation
Many lawyers have no problem billing by the hour until it comes to initial consultations. Then things get complicated really quickly.
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Gravity Legal News
Last week I joined Kristin Tyler from LAWCLERK to talk about how lawyers can use subscriptions to build a healthy law firm.
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Topics:
Subscriptions,
Business of Law,
Gravity Legal News
We've been talking a LOT about subscription legal services lately. In fact, check out our recently launched Subscription Legal Services Resource Center where we've collected a bunch of our best subscription-related content all in one place.
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Topics:
Subscriptions,
Gravity Legal News
Ernie “the Attorney” Svenson has been thinking about law, tech, and making law practices work better for lawyers for a long time. So, we were stoked when he invited our own Dan Lear to be a guest on his Law Firm Autopilot podcast.
The occasion was the recent release of Gravity Legal’s subscription legal services white paper and the topic was . . . wait for it . . . subscription legal services.
Dan and Ernie talked about subscription fatigue (fact or fiction?), the importance of a solid value proposition for subscription legal services, how to get started with subscription legal services, how subscriptions can allow you to leverage your highest and best use as an attorney, the economics of law firm subscriptions and how that’s related to niche marketing, and how Gravity Legal is different from LawPay.
Check out the episode here and a big thanks to Ernie for the invitation!
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Business of Law,
Gravity Legal News
For many law firms, credit card processing fees are a sizeable item on the income statement. Because there are a variety of different types of processing fees, it can be difficult to determine exactly how much a firm is paying and how those fees can be reduced.
This event is designed for accounting and financial consulting professionals who work with and advise law firms. We will cover:
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Topics:
Firm Financials,
Credit Card Fees,
Business of Law,
Gravity Legal News
Recently, our team invited seasoned litigator Diana Siri Breaux, a partner at Summit Law Group in Seattle, to interview Gravity’s founder and CEO Dan Price about this very topic. As a longtime business owner, Dan has his fair share of experience with the legal system. In 2016, that experience reached new levels when Dan’s brother and co-founder, Lucas Price, took him to court after alleging that Dan’s decisions as CEO--including the decision to raise Gravity’s minimum wage to $70,000 a year--had cost him money as a minority shareholder. At stake was not just millions of dollars but the very existence of the company--and the jobs of its 120+ employees.
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Topics:
Firm Financials,
Business and Culture,
Business of Law,
Gravity Legal News
Many law firms use QuickBooks as their accounting solution. Some firms even use QuickBooks to send invoices. But QuickBooks as a complete time-keeping and billing solution?
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Topics:
QuickBooks,
Business of Law,
Gravity Legal News
Have you ever been caught in the middle of a case with no idea what your client is thinking? Take this opportunity to get inside the mind of a CEO who's been there.
In this virtual event, Diana Siri Breaux, partner at Summit Law Group in Seattle, interviews CEO Dan Price of Gravity Payments to uncover the answers to these and many other questions:
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Topics:
Business and Culture,
Gravity Legal News
This September I had the pleasure of speaking to the innovative lawyers, mediators and greater dispute resolution community members at the American Bar Association's Dispute Resolution Tech Expo.
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Topics:
Firm Financials,
Key Performance Metrics,
IOLTA,
Business of Law,
Gravity Legal News
A lot of people talk about the “access to justice” gap. In 2007 Fred Rooney decided to do something about it. Applying lessons he’d learned helping a network of lawyers in New York build businesses to represent the poor and moderate means clients, Rooney created the first law firm incubator at CUNY School of Law.
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Topics:
Business and Culture,
Gravity Legal News
In times like these we tend to turn to philosophers, poets, musicians, writers and artists for comfort and direction - wise minds that always have an answer for the trickiest of situations and the most uncertain of times. More specifically, Bob Dylan's "The Time They Are A-Changin'" seems more relevant now than ever.
Your old road is rapidly agin'
Please get out of the new one
If you can't lend your hand
For the times they are a-changin'
We at Gravity Legal, while in full support of racial equity and civil rights, have taken a moment to reflect on what we could do to make a meaningful impact. We feel that stating our support accomplishes far less than action. Epictetus stated, "Don't explain your philosophy. Embody it."
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Topics:
Credit Card Fees,
Civil Rights,
Gravity Legal News