On March 8 Law Firm Mentor's Allison Williams and Maddy Martin from Smith.ai and I held a webinar about whether and how to charge for initial consultations called “The Dos and Don'ts of Paid Consultations for Attorneys.” You can watch the webinar replay here.
Throughout the webinar Allison, Maddy, and I shared a bunch of resources. Attendees said they wanted to track them (and, ideally, all in one place). We're obliging with this blog post.
Allison shared the following nuggets, among others:
They also have a Law Firm Communication Playbook that includes, on page 7, the marketing cost/revenue table that Maddy mentioned and that firms can fill out for greater insight on the cost of their marketing.