Financially Legal

Here on Financially Legal we often focus on the nuts and bolts of finance and economics but, often, the biggest obstacles to economic and business success are not financial or even business-related but mental.

In this episode, we dive in on mindset - and we’re doing it with someone who thinks about this deeply - Allison Williams is a Business Coach for Solo Law Firm Owners at Law Firm Mentor. She’s also the CEO and Founder of a multimillion-dollar law firm, the Williams Law Group.

What if I told you there was a tool that could automatically increase your firm revenue by 1%? What about 2%? What about 3%? What about even half a percent? (if you’re not great at doing math on the fly, for a firm that grosses $1,000,000/year, one half a percent is $5000).

Accepting electronic payment is table stakes for most lawyers and law firms.

The Clio Trends Report has been fairly explicit about the benefits of electronic payments:

• The 2019 Clio Trends Report stated that 57 percent of electronic payments get paid the same day they are billed, and 85 percent get paid within a week.
• The 2018 Clio Trends Report found that 38 percent of consumers prefer to make payments electronically via email, online portal, or on the web.
• Finally, that same 2018 report indicated that 50 percent of consumers are more likely to hire a lawyer who takes electronic payments, or, stated another way, 40 percent would never hire a lawyer who doesn’t take credit or debit cards.

There’s a lot to think about if your firm is considering shifting credit card fees to clients - is this practice right for our firm? How should we communicate about it to clients? Is it permissible in our state? Do our local rules of professional conduct permit it? What method should our firm use?
The good news is that it’s not that complicated. You’ll likely be good to go if you adhere to some simple best practices. Below we’ve compiled a list of best practices for two of the most common ways that merchants implement shifting credit card fees: cash discounting and surcharging. We’ll start with discounting:

Although you've probably been charged a separate fee to use a credit card with a given business you may not know that businesses haven't always been able to do this.

Allison Williams, the Law Firm Mentor, helps law firms grow and reach their full potential. Her podcast, Crushing Chaos, tackles all sorts of issues lawyers face while working to grow their firms. 

Even with the effects of COVID still lingering, we as attorneys have an opportunity to make 2021 our firms' best year yet. Join Gravity Legal and law firm financial consultant Devon Thurtle Anderson of Skepsis Technologies as we explore the unique opportunities 2021 offers for law firms. We'll discuss how firms can seize these opportunities to realize both short and long-term growth. Spoiler alert: Our strategies don't require raising rates or working more hours! In fact, we specifically recommend against that.

Some of the topics we'll cover include:

There’s probably no principle more important to growing and scaling a law firm than delegation. Whether it’s identifying the tasks that need to be done, teaching and coaching others to do them, or simply letting go, you’ll be hard-pressed to grow your legal business if you can’t delegate. If you’ve ever wondered how delegation might work in your firm and how to get started, this episode is for you.

With our recently announced Zapier integration we at Gravity Legal are excited about the power of automation - and especially automated payments - for lawyers and law firms. 

While Zapier is a technically a no-code development platform, defined in Wikipedia as a platform that "allows programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming," it still has a modest complexity, especially for folks who have very little background in programming. 

If you’ve ever wondered how to tie together different systems in your law practice, you need to know about Zapier.

One of the most important things about law practice is getting paid. With the advent of electronic payments technology, the process of getting paid can be easier than ever. Some of you may be saying "Advent?!?!? PayPal is more than 20 years old!" But research suggests that fewer than 25% of lawyers actually use some kind of  electronic payments technology. The vast majority of lawyers are still getting paid by some combination of cash, checks, and wires. But I digress.

Zapier is really powerful. Some law firms struggle to get the most out of it not because they don't know how to use Zapier but because they don't know about everything it can do.

Zapier is a no-code platform that helps businesses and individuals automate work by connecting different applications. But don't let "no-code" fool you. There is a learning curve associated with Zapier. This post explains the basics of Zapier and how it works with Gravity Legal. If you want to go one level deeper and see some examples of legal-specific Zaps as well learn more about the "why" of Zapier, check out our recent longer-form post on automating legal payments with Zapier.

On March 8 Law Firm Mentor's Allison Williams and Maddy Martin from Smith.ai and I held a webinar about whether and how to charge for initial consultations called “The Dos and Don'ts of Paid Consultations for Attorneys.” You can watch the webinar replay here. 

Of course you can.

Abraham Lincoln once said, "A Lawyer's Time and Advice is His Stock and Trade.” While it’s true that an initial consultation has that word “initial” tacked in front of it, it’s still a “consultation.” And that means it’s a period of time in which a lawyer dispenses advice. If Lincoln thinks it’s OK, it’s probably OK.

But you already knew that. The bigger questions are really, should you charge for initial consultations? And, how to charge for initial consultations?

Gravity Legal is pleased to announce that our Zapier integration is now in beta. Not only that, but we're the first legal-specific payments provider with a public Zapier integration.*

Judie Saunders doesn't take the easy way.  

Whether you're talking about her efforts to go to law school as the child of immigrants, her chosen practice area that combines criminal defense and representation of abuse survivors, or the lengths to which she's gone to build a consumer friendly law firm using technology, Judie's all in.

Many lawyers have no problem billing by the hour until it comes to initial consultations. Then things get complicated really quickly.

It seems like every time you turn around some company is offering a new practice management solution. We tried to count them recently and got tired after about a dozen.

Note: This article was originally printed in the January/February 2021 issue of the ABA GP Solo Magazine.

This episode of Financially Legal is a departure from our usual. Normally we talk about law, economics, and even finance as applied to the practice of law. Today, we’re talking about one specific legal issue that has some financial underpinnings. Specifically, the GameStop short squeeze.

Last week I joined Kristin Tyler from LAWCLERK to talk about how lawyers can use subscriptions to build a healthy law firm.

In a weird way, eCheck or ACH payments are an anachronism. Or the name "eCheck" is, at least.

A chargeback is a credit card processing term for a transaction that is processed successfully but is later reversed. This article is focused on how to limit chargebacks before they occur. If your law firm has already received a chargeback notification, see How to Dispute a Chargeback for Law Firms.  

We've been talking a LOT about subscription legal services lately. In fact, check out our recently launched Subscription Legal Services Resource Center where we've collected a bunch of our best subscription-related content all in one place.

Note: This article was originally printed in the November/December 2020 issue of the ABA GP Solo Magazine.

“I was told there’d be no math.” It’s a common joking refrain for law students and even practicing lawyers. “I went to law school to help people,” so many lawyers tell me. But a firm needs to pay for you  - and itself - in order to keep helping people. Let’s face it: law firms are businesses. And the better a firm runs, the more people it can help. So understanding the finance and economics of a legal services business is crucial. That’s where Kenna comes in. 

Ernie “the Attorney” Svenson has been thinking about law, tech, and making law practices work better for lawyers for a long time. So, we were stoked when he invited our own Dan Lear to be a guest on his Law Firm Autopilot podcast.

The occasion was the recent release of Gravity Legal’s subscription legal services white paper and the topic was . . . wait for it . . . subscription legal services.

Dan and Ernie talked about subscription fatigue (fact or fiction?), the importance of a solid value proposition for subscription legal services, how to get started with subscription legal services, how subscriptions can allow you to leverage your highest and best use as an attorney, the economics of law firm subscriptions and how that’s related to niche marketing, and how Gravity Legal is different from LawPay.

Check out the episode here and a big thanks to Ernie for the invitation!

For many law firms, credit card processing fees are a sizeable item on the income statement. Because there are a variety of different types of processing fees, it can be difficult to determine exactly how much a firm is paying and how those fees can be reduced.

This event is designed for accounting and financial consulting professionals who work with and advise law firms. We will cover: